WEBINAR | Empowering consumers for the green transition

The application of Directive (EU) 2024/825, regarding the Empowerment of Consumers for the Green Transition (ECGT), establishes a new paradigm for the business sector. This legislation introduces a structural change in how brands and companies communicate sustainability, directly impacting products available on the market and their labelling.

To support companies in this transition, we are organising the WEBINAR | Empowering consumers for the green transition, led by experts from CIP, FIPA, CENTROMARCA, and FIOVDE, on the 25th of March 2026. The goal is to provide participants with critical knowledge regarding the directive’s timeline, prohibited environmental claims, and new requirements for sustainability labels.

Provisional Programme

10:30 AM: Welcome
10:35 AM: What is Directive (EU) 2024/825 (ECGT) and its timeline? (CIP)
10:45 AM: Environmental claims: what is now prohibited? (FIPA)
11:05 AM: Sustainability labels and the EU Ecolabel (CENTROMARCA)
11:25 AM: Practical impacts for companies (FIOVDE)
11:45 AM: Q&A
12:00 PM: Closing

Benefits of Attending

Anticipate the legal and operational impact of the new European rules on your business.
Avoid risks associated with the use of newly prohibited environmental claims.
Adapt your products’ sustainability labels in a timely manner.

Target Audience

The webinar is aimed at all Associations and Associated Companies of AIDA CCI, with particular relevance for professionals in legal, marketing, quality, and sustainability departments.

Key Info

Date: 25th March 2026
Time: 10:30 AM – 12:00 PM
Location: Online (Microsoft Teams – the link will be sent the day before the event)
Registration Deadline: 23rd March 2026
Investment: Free (prior registration required)