Webinar “Digital Transformation: How Digital Marketing Can Accelerate Your Growth”

Master digital strategies and boost your company’s growth.

AIDA CCI has opened registrations for the Webinar “Digital Transformation: How Digital Marketing Can Accelerate Your Growth”, an initiative of the ExporTECH project, funded by ERDF through Portugal 2030. This event aims to support SMEs in their digital internationalization by providing effective strategies and practical examples.

Event Information

• Date: March 20, 2025
• Time: 2:20 PM – 5:20 PM (WET)
• Location: Online
• Participation: Free (registration mandatory)

🔗 Register here: Registration Form

Webinar Objectives

• Presentation of inbound marketing strategies for digital transformation.
• Identification of emerging trends and technologies in digital marketing.
• Study of real cases and innovative methodologies.
• Interactive Q&A sessions with experts.

Program

2:20 PM – 2:30 PM | Accreditation
2:30 PM – 2:35 PM | Welcome – AIDA CCI
2:35 PM – 3:40 PM | Digital Transformation and Future Technologies
Ana Canavarro – University Professor and Consultant specializing in Marketing and Advertising
3:40 PM – 3:55 PM | Q&A Session
3:55 PM – 4:55 PM | Inbound Marketing: Attract, Convert, and Retain
André Novais de Paula – President of the Portuguese Association of Direct and Digital Marketing
4:55 PM – 5:00 PM | Q&A Session
5:00 PM – 5:15 PM | Closing

Speaker Panel

Ana Canavarro

• PhD in Political Science and expert in Marketing and Advertising.
• Postgraduate in Business Management, Artificial Intelligence, and Digital Strategy.
• Experience in Storytelling, Coaching, and Fashion Digital Marketing.

André Novais de Paula

• CEO of Directimedia and specialist in Relationship and Digital Marketing.
• Co-author of the book “Marketing Digital para Empresas” (Digital Marketing for Companies).
• Lecturer in digital marketing at Universidade Autónoma, IPAM, Univ. of Coimbra, and Univ. Católica.

Registration and Contacts

Participation is free, but registration is mandatory.

🔗 Register here: Registration Form

📩 More Information:
📞 Telephone: +351 234 302 494
✉️ Email: c.claro@aida.pt / i.cacoilo@aida.pt