Webinar “Integrated Digital Channel Strategy”
Master digital strategies and boost your company’s growth

AIDA CCI is accepting registrations for the Webinar “Integrated Digital Channel Strategy”, an initiative of the ExporTECH project, funded by ERDF through Portugal 2030. This event aims to support SMEs in their digital internationalization by providing effective strategies and practical examples.

• Date: February 26, 2025
• Time: 2:20 PM – 5:20 PM (WET)
• Location: Online
• Participation: Free (registration mandatory)

🔗 Register here: Registration Form

Webinar Objectives

• Presentation of effective digital strategies for business growth.
• Identification of trends for 2025 in the digital marketing and e-commerce sector.
• Discussion of practical cases and innovative methodologies.
• Interactive Q&A sessions with experts.

Program

2:20 PM – 2:30 PM | Accreditation
2:30 PM – 2:35 PM | Welcome – AIDA CCI
2:35 PM – 3:15 PM | Digital Marketing Strategic Plan
Nino Carvalho – Consultant and author of the best-seller “PEMD Methodology – Strategic Digital Marketing Planning in the Digital Age”
3:15 PM – 3:25 PM | Q&A Session
3:25 PM – 4:05 PM | Digital Marketing and E-Commerce Trends for 2025
Diogo Paixão – Growth Marketing Lead at WOOK’s eCommerce division
4:05 PM – 4:15 PM | Q&A Session
4:15 PM – 4:55 PM | Case Study: SECIL
Joaquim Rocha – Digital Marketing Manager at SECIL
4:55 PM – 5:05 PM | Q&A Session
5:05 PM – 5:20 PM | Closing

Speaker Panel

Nino Carvalho

• Specialist in Digital Marketing with over 20 years of experience in more than 30 countries.
• Former director of MIT Technology Review Portugal.
• Only Brazilian to receive the distinction FCIM (Fellow Chartered Institute of Marketing).

Diogo Paixão

• Specialist in E-Commerce and Growth Marketing.
• Over ten years of experience at WOOK.
• Collaborator at SAPO, where he writes articles about the sector.

Joaquim Rocha

• Graduated from IPAM, started his career as a Brand and Social Media Manager.
• Worked as a Business Sales Representative at Vodafone.
• Since 2021, he is the Digital Marketing Manager at SECIL.

Registration and Contacts

Participation is free, but registration is mandatory.

🔗 Register here: Registration Form

For more information, contact:
Communication and Image Department at AIDA CCI
📞 Telephone: +351 234 302 494
✉️ Email: c.claro@aida.pt / i.cacoilo@aida.pt