Webinar “Social Media: How to Position Your Brand”

AIDA CCI is now accepting registrations for the Webinar “Social Media: How to Position Your Brand”, an initiative integrated into the ExporTECH project, supported by ERDF through Portugal 2030.
This event aims to support SMEs in their digital internationalization by providing practical strategies and insights on effective social media management.

Event Details

Date: March 11, 2025
Time: 2:20 PM – 5:20 PM (WET)
Location: Online
Participation: Free (registration mandatory)

🔗 Register here: Registration Form

Webinar Objectives

The Webinar “Social Media: How to Position Your Brand” aims to equip participants with information and knowledge on social media management, featuring expert speakers as detailed in the program.

Program

2:20 PM – 2:30 PM – Accreditation
2:30 PM – 2:35 PM – Welcome, AIDA CCI
2:35 PM – 3:15 PM – Social Media: Building Relationships with the Audience, Rui Lopes, consultant and trainer at Webtools
3:15 PM – 3:25 PM – Q&A Session
3:25 PM – 4:05 PM – Social Media Management Focused on Lead Generation, Elizabeth Vieira, Digital Strategy Director at Euro’M
4:05 PM – 4:15 PM – Q&A Session
4:15 PM – 4:55 PM – Social Media Planning, Helena Dias, Chief Revenue Officer at Swonkie & Brinfer
4:55 PM – 5:05 PM – Q&A Session
5:05 PM – 5:20 PM – Closing

Speaker Panel

Rui Lopes

• Specialist in Digital Marketing and Online Advertising.
• Started his career at Mercado Web, playing a crucial role in developing email marketing strategies and online campaigns. Later, he moved to NBDS INTERNATIONAL, where he was responsible for digital marketing, leading teams and coordinating international projects. Currently, he works as a trainer, mentor, and digital marketing consultant at Webtools.

Elizabeth Vieira

• Professional specialized in Digital Strategy and Marketing. Currently, she is the Director of Digital Strategy at Euro’M, where she leads strategies that empower brands in the digital environment and on social networks.
• With a keen eye for trends and a results-oriented approach, she transforms challenges into opportunities, creating authentic connections between brands and consumers.

Helena Dias

• Expert in digital marketing and management, she founded agencies and collaborated with brands such as Texas Instruments, Saint-Gobain, American Tourister, Prio, among many others.
• She is currently CRO at Swonkie and Brinfer, and also works as a trainer and speaker.

Registration and Contacts

Participation is free, but registration is mandatory.

🔗 Register here: Registration Form

📩 For more information, contact:
📞 Telephone: +351 234 302 494
✉️ Email: c.claro@aida.pt / i.cacoilo@aida.pt