Impact of Generative AI on Business Innovation
Opportunities and challenges of AI in business
Experimental research shows that AI has the potential to automate tasks, strengthen human skills, and revolutionize business operations. Additionally, it plays a significant role in promoting creativity, accelerating research and development, and lowering entry barriers for new businesses.
However, the study also highlights relevant challenges, such as issues related to trust in AI systems and the need for human expertise to ensure effective implementation.
The findings indicate that the effectiveness of AI is closely linked to the users’ experience and the type of tasks performed. Human-AI collaboration is therefore essential to harness its full potential.
Research gaps and the need for further studies on the Impact of Generative AI on Business Innovation
The review identifies significant gaps in current research, particularly concerning the long-term effects of AI on businesses and workers’ understanding of its limitations. The report advocates for additional studies to guide the responsible and effective use of these technologies.
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