AIDA CCI Invites Companies to Participate in the Public Consultation on the Digital Fairness Act

As part of its activity within the Enterprise Europe Network (EEN), AIDA CCI invites companies and stakeholders to share their perspective in the Public Consultation on the Digital Fairness Act. Your contribution is crucial for shaping future European Union legislation on consumer rights in the digital environment.

Objectives of the Consultation and the Future Digital Fairness Act

The European Commission has launched this consultation to gather views on potential improvements to EU legislation, aiming to strengthen consumer protection and ensure a level playing field for traders. The initiative follows a “Digital Fairness Fitness Check” which identified problematic practices in the digital environment, including:

• Dark Patterns: Deceptive or manipulative interface designs that influence consumer decisions.
• Addictive Features: Digital product designs that encourage excessive and unintentional use.
• Unfair Personalisation Practices: The use of consumer vulnerabilities for commercial purposes.
• Misleading Influencer Marketing: Lack of transparency and the promotion of potentially harmful products.
• Difficulties in Managing Digital Contracts: Obstacles in cancelling or renewing subscriptions.

Why is Your Participation Important?

Your direct contribution allows the European Commission to understand the practical challenges that companies face and the opportunities to create a fairer and more competitive digital market. By participating, your company can:

• Influence Future Legislation: Your perspective will help create clearer, more effective, and pragmatic rules for the digital environment.
• Contribute to a Fair Marketplace: Ensure that the voice of businesses, especially SMEs, is heard to create fair competitive conditions against non-compliant competitors.
• Defend Your Sector’s Interests: Ensure that the specifics of your industry are considered in the drafting of the future Digital Fairness Act.

How to Submit Your Contribution

Companies and other interested parties can share their perspective by filling out an online questionnaire, which takes approximately 20 minutes to complete. The consultation will be open for a period of 12 weeks.

PARTICIPATE HERE THROUGH THE OFFICIAL QUESTIONNAIRE

Additional Information

AIDA CCI, through the Enterprise Europe Network, strongly encourages the participation of all companies in the region. Your collaboration is valuable for building a fairer and more transparent digital single market.

For more news on public consultations and other initiatives, visit our news page.