Miguel Ferreira

As the Web Developer and Digital Marketing Specialist at AIDA CCI, Miguel Ferreira plays a pivotal role in the association's ongoing digital transformation. He actively works to evolve its online presence into a dynamic platform for communication, lead generation, and operational efficiency. His work extends far beyond daily management, focusing on three strategic pillars: Technological Innovation, Process Optimization, and Sustainable Digital Growth. 1. Technological Innovation and Custom Development With a vision focused on solving the association's evolving challenges, Miguel develops and maintains an ecosystem of custom technical solutions. A key highlight is his creation of bespoke WordPress plugins that automate and enhance critical areas: Digital Maturity Diagnostic Tool: A plugin with interactive forms that not only provides value to members but also serves as a powerful tool for qualified lead generation. Recruitment Platform: An HR system built from the ground up, which streamlines the connection between companies and candidates. Content Automation: A plugin that imports and replicates news and event feeds from the main site to subdomains, preventing SEO cannibalization and ensuring consistent communication. 2. Process Optimization and Operational Efficiency One of the most significant impacts of his work is on optimizing internal processes, which generates time savings and cost reduction. By developing a Python application, he created a cleanup and optimization software for the entity's computers—an automated process that ensures system performance. Furthermore, he solved a complex technical issue by building a mini-plugin that automatically corrects over 970 document URLs. This active solution improves user experience and SEO while saving dozens of hours of manual labor. His ongoing management of the IT infrastructure also contributes to a tangible reduction in costs for domains and hosting. 3. Content Strategy and Digital Growth The digital marketing strategy is the engine that transforms technology into visible results. Miguel manages a vast universe of content, including the creation and technical optimization of 229 articles, 58 projects, and 87 events. This approach, combining relevant content with technical SEO, has catalyzed extraordinary growth on the website, validated by impressive metrics: Increased Engagement: A +502.86% increase in file downloads and a +403.61% increase in clicks. Traffic and Reach Growth: A +162.75% increase in page views and a +130.38% in first-time visits. Lead Generation: A +153.63% increase in form submissions. On social media, his management style, focused on value-driven content, is driving consolidated growth, most notably a 68% increase on LinkedIn (2023-2024). In summary, Miguel Ferreira's ongoing contribution to AIDA CCI represents a constantly evolving digital transformation project, where his technical proficiency as a developer merges with a strategic marketing vision to produce measurable, high-impact results.